Project
Details
In an exciting partnership with Starr’s Marketing Agency of Record, hospitality creative agency Cohere and Cultured Hospitality, we brought to life 'Pastis Amis,' an Instagram Reels series celebrating local Miami artists and tastemakers with the adored restaurant Pastis. This series bridges the cultural gap between Pastis's New York City legacy and its new Miami extension, celebrating the unique contributions of these local figures to the vibrant communities of Miami and Wynwood. As well as their shared passion for the arts.
Year
2023 - Present
Branding - Social Media
Challenge
Our challenge was to authentically capture the spirit of Miami's local talent, creating content that resonates both with Pastis's NYC roots and its new Miami audience. We aimed to create a series that was as engaging as it was insightful, offering viewers a taste of Miami life and culture.
Goal
Our goal was to execute a series that would highlight the local culture, connecting Pastis Miami more intimately with its community. Through interview-style content, we aimed to showcase the unique stories of Miami's influencers, blending their experiences with the ambiance of Pastis.
Result
The outcome was a striking IG Reels series that successfully blended the soul of Miami with the essence of Pastis.
